Google Ads setup, start to finish
I set up Google Ads from scratch or review an existing account: from business and competitor analysis to launch, optimization and scaling. I work with e-commerce, B2B, dental, services, photographers and local business.
WHAT'S INCLUDED / WHO IT IS FOR
WHO IT IS FOR
- Businesses that want customers from Google search, not just traffic
- Those who already run ads but get expensive leads or none at all
- Local businesses that need customers from a specific area
- Online stores that want to scale sales
WHAT'S INCLUDED
- Business, niche and competitor analysis
- Audit of an existing ad account
- Keyword research and campaign structure
- Ad copy and conversion tracking setup
- Campaign launch
- Negative keywords, bid optimization, search-term analysis
HOW I WORK
ANALYSIS
I study the business, product, audience and competitors. Without this step, everything after is guesswork.
STRUCTURE
I build the keyword set and the campaign and ad-group structure.
LAUNCH
I write the ads, set up conversion tracking and launch.
OPTIMIZATION
I switch off what does not work, remove irrelevant queries and add new keywords.
SCALING
I analyze conversions and look for growth points worth investing more in.
IT WORKS IN PRACTICE
Example: for the Snezhagroom salon I launched 1 search campaign with 3 ad groups and a radius of about 5 km. Two groups were switched off (one had too-expensive conversions, the other none) and I keep working with the best one. In 3 weeks: 16 conversions, about 12 salon visits, a 3.6x ROMI.
CASESQUESTIONS AND ANSWERS
It depends on the niche and local competition. After analyzing your direction I will estimate a minimum budget.
Yes. First I check whether the site is ready to receive ad traffic and, if needed, suggest targeted fixes before launch.
Launch and the first optimization - yes. Ongoing management is discussed separately, depending on how much attention the campaign needs.
E-commerce, B2B, dental, services, photographers, local business and other projects.
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Write what you need - I'll take a look and tell you where to start.