What a landing page is
A landing page is a single page that leads a person to one action: send a request, call, buy. It has everything needed for the decision: what you offer, for whom, why you can be trusted, a price or "from" price, answers to questions and a form.
When a landing page is enough
- One main service or product.
- You need to test demand quickly with ads.
- A limited starting budget.
- Clients come mostly from ads or social media, not from search.
When you need a multi-page website
- You offer several different services or product categories.
- You want clients from Google without paying per click.
- You need a blog, case studies, pages for different cities or audiences.
- Ads need to lead to separate pages for different searches.
How the format affects ads
Google evaluates how well a page matches the ad and the search. If someone searches for "carpet cleaning" and lands on a general page about all cleaning services, they leave more often. A separate page for each service usually converts better and helps lower the cost per click. So even with a landing page, it is worth making a version for each major service.
How the format affects SEO and GEO
One page can rank well for one or two searches, but not for dozens. Search engines and AI answers look for the page that answers the question most precisely. For organic traffic it is better to have separate service pages, a Q&A block and regular articles.
What it costs
- Business card site or landing page up to 5 pages: from 10,000 UAH.
- Corporate website up to 10 pages: from 18,000 UAH.
- Catalog or online store: from 30,000 UAH.
The price includes GA4, Search Console, Clarity, a Telegram bot for leads and basic SEO. You can estimate your option in the calculator on the home page.
How to choose
- How many different services do clients search for separately?
- Where should clients come from: ads, search, social media?
- Do you plan to grow the site: add articles, case studies, new services?
- What is the budget for launch and promotion?
If most answers are "one service, ads, no plans yet", start with a landing page. If they are "several services and we want organic traffic", it is better to build an expandable site structure from the start.
FAQ
Can a landing page later become a full website?
Yes, if the structure and design were built to be expanded from the start. So even for a landing page, it is worth planning which pages might appear later.
How long does it take to build a website?
Depending on scope, from a few days for a simple landing page to a few weeks for a catalog with many products.
Can I send ads to the home page?
You can, but it usually works worse: the person searched for a specific service and should see it right away. A dedicated service page brings leads more often.