Kinezis: a website that grows through SEO and GEO
No ads were run for Kinezis. All traffic is organic: the website, technical SEO, GEO optimization for AI search and regular content - about 5 new articles a week.
Cases: Kinezis
Task
Build Kinezis a full Google presence with no ads - organic only: the website, technical SEO and consistent content.
What was done
- I run the site: a catalog and a blog with 160+ articles.
- Connected Google Analytics 4, Search Console and Microsoft Clarity.
- Set up a Telegram bot so site leads arrive straight in a chat.
- Technical SEO/GEO upgrade: sitewide FAQ markup, short answers for AI search, an llms.txt file, and a fixed header layout shift on load.
Result
The project is in constant organic growth: about 5 new articles a week. Over 3 months in Search Console - 143 clicks, 3.17K impressions, 4.5% CTR, average position 14.7. The AI features report shows 360 impressions in Google generative answers.
Tools
Google Analytics 4, Search Console, Microsoft Clarity, Telegram bot, SEO, GEO
SCREENSHOTS AND NUMBERS
Click a screenshot to enlarge it
GA4, traffic acquisition over 3 months: 53% engagement rate, mostly direct visits and Google organic search.
Search Console, AI features report: the site appears in Google AI Overviews.
Search Console over 3 months: 3.17K impressions, 4.5% CTR, average position 14.7.
SERVICES IN THIS PROJECT
OTHER CASES
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