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Snezhagroom: from zero to profitable ads in 3 weeks

IN SHORT

For a grooming salon I built the website, analytics and a Google Maps listing, and launched Google Ads. After optimization, in 3 weeks the ads brought 16 conversions and about 12 salon visits: roughly 18,000 UAH in revenue on 5,000 UAH spend, a 3.6x ROMI.

3.6xROMI - ad payback

16conversions in 3 weeks

~12people visited the salon

18,000₴revenue on 5,000₴ spend

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Cases: Snezhagroom

Task

The business had no website, no ads and no Google presence. Everything had to be built from scratch, with the ads profitable from the start.

What was done

Salon website, Google Analytics 4, Search Console, Microsoft Clarity, a Telegram bot for leads.
Google Maps business listing, SEO and GEO.
Google Ads: 1 search campaign, 3 ad groups, geo-targeted to about a 5 km radius around the salon.

Optimization

One ad group had too-expensive conversions - paused it.
A second group brought no conversions at all - paused it.
Kept and keep optimizing the best-performing group.
Ongoing work with negative keywords, search-term analysis and new relevant keywords.

Result

In 3 weeks: 16 conversions, about 12 people visited the salon, average ticket 1,500 UAH. Revenue from these clients was about 18,000 UAH on 5,000 UAH of ads (+13,000 UAH net). A 3.6x ROMI: about 3.60 UAH in revenue per 1 UAH spent. The site launched recently; SEO and GEO are running in parallel.