Why Google suspends accounts

The most common reasons people come to me with:

  • Ad policy violations: prohibited products or services, misleading claims in ads.
  • Misrepresentation: the site lacks contacts, business details, return terms or a privacy policy, or the business information is inaccurate.
  • Suspicious payment activity: someone else's card, declined payments, mismatched payer details.
  • Circumventing systems: creating new accounts after a suspension, cloaking the site.
  • Unfinished advertiser verification.

What to do, step by step

  1. Read the notice in Google Ads carefully: it names the policy that was violated. Everything else depends on it.
  2. Open that policy in Google's help center and compare it with your site and ads.
  3. Fix the site: contacts, address or business details, service descriptions, prices, privacy policy, payment and return terms.
  4. Check the payments profile: the details must match the real business owner.
  5. If Google asks for advertiser verification, complete it.
  6. Submit an appeal: briefly describe what you changed and where it can be seen on the site.

What not to do

  • Do not create a new account to replace the suspended one: it violates the circumventing-systems policy, and the suspension can spread to all linked accounts.
  • Do not send appeal after appeal without changing anything on the site.
  • Do not trust anyone who guarantees reinstatement: only Google makes that decision.

If it is unclear which policy was violated, or an appeal has already been rejected, I can review the situation and help prepare the fixes and the appeal.